Gif Demo of the Wireframe Prototype

SHOP LOCAL ONLINE

AN INFORMATION ARCHITECTURE PUZZLE

 

In 2019 as a conceptual project, I developed an e-commerce component for an interior design and décor business that has been resistant to selling its products online. In addition to supporting users’ desires to both shop online and support local businesses, I tried to consider how e-commerce might support the business goals of increasing customer loyalty and — perhaps counter-intuitively — drive more foot traffic into the brick-and-mortar store.

 

Full Case Study Coming Soon…

ACTIVITIES

 

For this project, I conducted user research, developed a design strategy, information architecture, and task flows, built a wireframe prototype in Axure, and conducted usability testing.

 

Note: names and some details have been changed to obscure the actual business this project was based on.

 

Methods

Client Research
Competitive Analysis
User Research
Card Sorts & Surveys
Information Architecture
Task Flows
Wireframes
Interactive Prototype

 

Tools

Post-its & Printed Cards
Paper & Markers
Axure

Time

2 weeks